A Speaker for Your Meeting
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My name is Voyageur Bob – I’m with Speakers Anonymous - and I’m a Thief!
A 75 step process for recovering plagiarizers
This page is for CAPS and NSA chapters looking for a speaker for their meeting or conferences. I want to give back to you what I stole from you – with interest of course! I want to return the 75 best, money-making, customer-satisfying, marketing and selling tips that I stole from you and 399 other speakers!
First let me explain how I became a thief. I asked 6,000 speakers to send me their marketing and sales material for the CAPS Ottawa Business Symposium. We received over 400 proposals! I was ecstatic! That is, until I had to sort through the marketing and sales material to decide who we wanted, and who we could afford - not necessarily in that order by the way!
In the vernacular of the Voyageur (my language) - to understand our customers we need to walk a mile in their moccasins! Well I walked in the moccasins of a customer. I went through the same emotions and frustrations our customers experience on their journey to find one of us. I was overwhelmed but realised I was receiving a massive education by default! WOW!
I didn’t want to waste what I was learning so I compiled every marketing and sales idea from every proposal. I then tested those ideas by asking bureaus, planners, speakers and direct customers what they thought. I deleted what they didn’t like - and kept what they said was useful to them. I now understood what they need, not necessarily what we wanted. En français – incroyable!
Here are some of their reactions:
“Unbelievable material! What you’ve assembled is worth a fortune to any speaker.”
“I’d love it if speakers followed half the points on your list. Share this with everyone – please!”
“Speakers don’t realize how critical a one-sheet is. Your observations are bang on!”
I want to give back to you what I learned! I need to do this to atone for my evil ways. For those of you who don’t know, it’s part of the recovery process.
In all seriousness - we get so caught up with where we want to be that we forget to do what we should be doing along the way! Effective marketing and sales are crucial to your trip to success. Come share my journey - you’ll love where it takes you!
Structure
~ interactive lecture format – NO audio visual
~ participants are encouraged to challenge and discourse ideas
~ participants walk away with a 75 point written summary
Key Learning Points
~ learn 75 best practices for marketing and selling what speakers do
~ learn what bureaus, planners and customers go through to make a buying decision
~ learn how to match your marketing and selling to the buyers shop-sort-select process
Style
~ fascinating, captivating, educating … fun!