Action Tip 175
– April 23
It’s that time of year folks. Many of us are between seasons and
businesses are a tad slower. Nothing wrong with that, I fact it’s a good
thing. Means we have some time to do some marketing and customer service.
They are pretty well one and the same thing if you do it right.
ACTION item for this week: Get on
the telephone! It’s cheap. It’s effective, and it’s appreciated! Get
that Rolodex out. Get last years files out. Call people. Don’t try and
sell them anything. Reaffirm to them that you appreciate their business.
Tell them you are there if ever they need you. You may want to call them
on the pretence of updating your database, anything. Don’t put them on
the spot but leave them impressed enough that when they do want to book –
you are their agent. Owners and managers can do this, and so can the
front line. And forget this idea of being ‘shy’. Shy and unemployed is a
real bad combination.
For information about a keynote speech or training
for your company or your area – please visit my website.
I'm also very interested in doing work for your customers.
I'll gladly contact them if you'll let me.
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